ABOUT US

We are a cultural disruptor that aims to make the world’s cultural legacy accessible to all, through innovative entertaining educational experiences, taking a step further in the field of edutainment. Learning must be exciting and accessible and we use avant-garde proposals and playful formats to bring cultural education to a global audience.

OUR PURPOSE

To provide universal access to humankind cultural heritage, by creating fascinating and fun -though rigorous- educational experiences, partnering with public and private cultural actors, thus fostering understanding and respect between different cultures 

WHAT WE STAND FOR

Access to Culture for everyone, anywhere, anytime. Committed to Goal #4 – 2030 agenda: “Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all”

OUR CORE VALUES

Cross-cultural

We are a global company, democratizing worldwide access to the humankind’s cultural legacy, building bridges across people, countries and cultures through a universal language.

Caring & Responsibility

We care for people’s access to humanity’s cultural legacy , our team, and our planet

Creativity & Innovation

We use front-edge technologies, rigorous contents, innovative hybrid formats, scenographies & platforms that enable a long-term relationship with users.

Passion & Fun

For us learning and educating must be exciting! Each of our productions is designed to bring the joy of feeling culture like never before to learners everywhere.

Excellence & Quality

of products, formats, contents, and people

ABOUT US

We are a cultural disruptor that aims to make the world’s cultural legacy accessible to all, through innovative entertaining educational experiences, taking a step further in the field of edutainment. Learning must be exciting and accessible and we use avant-garde proposals and playful formats to bring cultural education to a global audience.

OUR PURPOSE

To provide universal access to humankind cultural heritage, by creating fascinating and fun -though rigorous- educational experiences, partnering with public and private cultural actors, thus fostering understanding and respect between different cultures 

WHAT WE STAND FOR

Access to Culture for everyone, anywhere, anytime. Committed to Goal #4 – 2030 agenda: “Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all”

OUR CORE VALUES

Cross-cultural

We are a global company, democratizing worldwide access to the humankind’s cultural legacy, building bridges across people, countries and cultures through a universal language.

Caring & Responsibility

We care for people’s access to humanity’s cultural legacy , our team, and our planet

Creativity & Innovation

We use front-edge technologies, rigorous contents, innovative hybrid formats, scenographies & platforms that enable a long-term relationship with users.

Passion & Fun

For us learning and educating must be exciting! Each of our productions is designed to bring the joy of feeling culture like never before to learners everywhere.

Excellence & Quality

of products, formats, contents, and people

EDUCATION & DISSEMINATION + ENTERTAINMENT:
EDUTAINMENT

Entertainment as a key activator of the learning process. We’ve created a new category of cultural productions, bringing edutainment to a new level: Cultural Sense, which combines the educational component of a visit to a museum, the social and emotional impact of immersive experiences and the learning effectiveness of edutainment pedagogic solutions.

Educational purpose

We design experiences with a clear educational - pedagogical nature, ensuring academic rigor by endorsement and partnership with legacies’ owners and experts; technology is for us a facilitator in the edutainment process, as it enhances the active learning by helping visitors to feel different emotions throughout the experience. We believe that fun is the best ally of pedagogy.

New experience concept

We use digital and technological resources to provide access to knowledge, generating astonishing cultural experiences for a wide massive audience. We always strive for innovation, incorporating cutting-edge audiovisual, multimedia technologies and platforms to enhance the learning process by enforcing the entertaining factor.

Ambitious global deployment

Given our educational objective, we design global-scope geographical deployment plans through strategic partnerships with host cities and regional partners, always customizing the experience to each market's cultural codes.

Educational purpose

We design experiences with a clear educational – pedagogical nature, ensuring academic rigor by endorsement and partnership with legacies’ owners and experts; technology is for us a facilitator in the edutainment process, as it enhances the active learning by helping visitors to feel different emotions throughout the experience. We believe that fun is the best ally of pedagogy.

New experience concept

We use digital and technological resources to provide access to knowledge, generating astonishing cultural experiences for a wide massive audience. We always strive for innovation, incorporating cutting-edge audiovisual, multimedia technologies and platforms to enhance the learning process by enforcing the entertaining factor.

Ambitious global deployment

Given our educational objective, we design global-scope geographical deployment plans through strategic partnerships with host cities and regional partners, always customizing the experience to each market’s cultural codes.

COMING SOON TO A CITY NEAR YOU

Dalí Challenge is an innovative proposal, under license of the Gala and Salvador Dalí Foundation, designed for showing the life and work of the genius and his historical time in depth and on an international scale: a unique retrospective of his work of a breadth impossible to find, outside the official sites of Figueres in Spain and Saint Petersburg, Florida in the USA. 

Dalí Challenge proposes a cutting-edge, playful and didactic journey full of valuable content, where technology, scenery, interactivity and connectivity allow us to build a unique experience. The visit itself consists of a journey guided by an audio-story in podcast format, eminently narrative and dotted with anecdotes, little secrets and some surprises.

Our very first project, ”Desafio Dali” Madrid took place
from 8th oct  22- 5th march 23 and was recognized by all our visitors as an incredible experience…

Check out their evaluation and comments

I am delighted to present Dalí Challenge, an ArtDidaktik production that initiates a new category of cultural productions: Cultural Sense. This new production model heralds a fresh way of experiencing culture, of understanding history, of delving into it, of feeling art. A new recreational and attractive way of learning. Our obsession is that increasingly more people will discover that learning not only can be, but must be, a passionate adventure. And I could think of no better way of broaching this new territory in the field of cultural dissemination than with a genius of the like of Salvador Dalí, in his dual facet of versatile artist and mass media celebrity.

Miguel de la Ossa Rodríguez

Co-founder and Chairman of Artdidaktik

ARTDIDAKTIK

IN THE NEWS

“Virtual Reality, Dali’s painting studio recreation, video mapping and much more”

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“The impossible exhibition opens the doors in Madrid”

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“Dalí Challenge: the world’s largest exhibition dedicated to the artist in digital format”

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“Our Challenge: involve you in a unique and interactive way through the work and mind of the genius”

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“More than 150 works to admire”

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